Tuesday, June 9, 2009

Bookstock

On very short notice (3 days) I was asked to stage the dugout at Giants Stadium. Gamely, I took this on. How does one make a dugout into an area fit for VIP's you ask? Well, you make it into a home away from home for them. Candles, orchids, lamps, candles and lots and lots of pillows. AND you give away alot of promo material. Jenny who is my partner in the staging business and her mom, Ann, who happened to be visiting helped Alan and me put together all the free giveaways the night before! What troupers they were staying up till midnight.

The event was called Bookstock and they were expecting about 5,000 people to come to this large marketing event for a locally produced and written movie called Touching Home. In the film, a set of twins, Logan and Noah Miller, tell their story about trying to make it in major league baseball while grappling with the debilitating effects that alcoholism can have on a family. In real life, the twins grew up in Lagunitas (which is the town next to Nicasio where I ride). They got Ed Harris to star in the movie by showing up at the San Francisco Film Festival and convincing him to read their screenplay. They later wrote a book about making the movie and the longshot they had in getting it done. The book is called Either You're In or You're In the Way.



Making the SAGE design promo materials with Alan, Jenny and Jenny's mom Ann



The dugout BEFORE



The dugout AFTER



The movie being premiered on the jumbotron at Giant Stadium

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